Five AI models tested on website audit: ChatGPT wasn't the winner

The editorial team has put together a selection of articles focused on practical uses of artificial intelligence and ad budget planning. The centerpiece is an experiment in which five popular AI models were given the same task: to analyze a real online store using a single prompt with a link to the website.

The results were compared to determine whether a model can deliver a full audit without additional clarification. ChatGPT performed decently, but another model took first place. The article lists the specific issues each participant found and who ultimately came out on top.

The second piece is based on research from the click.ru Pulse and looks at trends in key online advertising metrics. The authors compared data from Q2 2025 and Q2 2026, including CPC, CTR, and other indicators. These figures are useful for estimating future campaign budgets and assessing market shifts.

The third article is aimed at agencies facing client budget cuts. It explores how to restructure campaigns to maintain results without a proportional drop in performance. The suggested approach involves revisiting priorities, turning off ineffective placements, and focusing on the strongest combinations — a strategy that helps retain the client and continue the partnership.