Digma extends Dynamo Moscow sponsorship for another year with fan giveaways and discounts

Digma, a Russian consumer electronics brand, has renewed its partnership with FC Dynamo Moscow for the 2026/27 season. The extension was announced on August 19 during the home match against FC Krasnodar at VTB Arena. Under the agreement, Digma remains the club's exclusive technology sponsor in the categories of televisions, laptops, and monitors.

Over the past year, both sides reported positive results from the collaboration. Dynamo players praised the reliability of Digma's equipment, while fans took advantage of discounts on electronics purchases. The partnership is built on shared values: making technology accessible, moving forward, and striving for victories. These principles have guided all joint activities.

During the previous season, Digma was prominently featured at matches and in the club's media campaigns. A special interactive zone operated at the stadium, where visitors could play games on tablets and receive gifts. The most engaged fans in the stands won valuable prizes, including tablets, laptops, and large-screen televisions. One standout project was "Dad is a Coach," in which Dynamo players Konstantin Tyukavin, Kirill Panchenko, Daniil Fomin, and Timofey Marinkin spoke about how their fathers influenced their careers. For Father's Day, Digma and Dynamo ran a touching campaign: fans could leave wishes that were then displayed on the giant screen at VTB Arena during a match.

Over the year of partnership, Digma and Dynamo Moscow have strengthened their images as modern and innovative brands, creating unique experiences for supporters. The renewed contract ensures that the collaboration will continue, bringing more fan-focused initiatives and technology-driven activations to the club's home games.